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AskMePc-WebDesign Planning Worksheet
Please attach extra paper with your answers if
This design worksheet is designed to enhance communications
between askmepc-webdesign and our customers.
If you are
getting this form from our website, print it out, fill it out, and email it to
and mail a copy to our office at
4061 East Castro Valley Blvd
You may also scan it and email it to me
at info- at-askmepc-webdesign.com
It provides a written memorandum of your
Your company or Organization name
1. Purpose of your website. Before we can start with the nuts and bolts of
the visual design of your site,
it is important to establish the purpose you have in mind for your site.
Please read the following list, and place a
“1” next to the most important purpose, next most important a “2,” etc.
Leave those items blank that do not interest you.
___ To give my company/book/product a cutting
___ To develop a qualified list of sales
___ To sell products/services
___ To give out information
___ To market
literature that we write
___ To provide free information and
___ To encourage potential customers to contact us by phone
___ To make available product information and price lists to
___ To make available product information and price lists to
___ To strengthen brand identification
2. Site Organization
To help brainstorm the layout of your website,
consider the following simple page layout chart.
Re-label any pages you want, cross out any you
do not want, and add or change the connecting lines to the second row. You can also just write on
the blank layout below.
Total number of pages for the site
3. Site and Domain Name
Domain names, such as something.com have to be
registered in order for you to own the rights to that name.
We can buy your domain for you if you need that done.
Cost is 14.95
for one year and 28.00 for two. __________
____________________________ ___ Desired ___ Already
If you already have a website or
domain name, I need the log in for your account.
(godaddy, bluehost, ect.)
1. What is the
primary messaging that will be going on the home page? Will there be a mission
2. Besides primary messaging and imagery,
what additional items will be on the home page? Case studies? Current
New or featured products?
The home landing page makes the first impression.
We can create a homepage for that will carry some impact,
with tools like slideshows, use of videos or audio and more.
Please detail how you would like the home
1. Will the
second level pages generally have a lot of content?
Will you be including anything
besides main content on these pages, such as pull quotes or product teasers?
2. Do you like
the idea of different color palettes for the various sections?
Trends and Other Sites
1. What are the
URL’s of some other companies within your industry?
Please mention what you like or dislike
about their sites.
2. Are there any
sites not within your industry that you like? Why?
Would you like me to
emulate certain elements when designing your site?
3. Is there any
design element you want me to avoid?
4. Logo and
For the purpose of
“branding” your site with your company/organization's image,
it is strongly advised that a company/organization logo be present at the top of every page.
It is very helpful if you provide a copy of your company’s letterhead, brochures, business card,
so we can see how you present your company image.
You can send
these to me via email, or on a disk.
Do you currently have
a graphic logo? ___ yes ___ no
Do you currently have a textual logo?
___ yes ___ no
If you have a graphic
logo, please provide it in digital format, so we do not lose any quality in scanning
If you need a logo
designed by AskMePc-WebDesign, please note that logo design is an additional charge outside of a
website design contract.
(Times, Arial, etc.) ___________________________________
Preferred colors around logo
A. If you don’t have a logo design or are redesigning,
please give some examples of logos you like and what you like about them?
B. If you are
redesigning a logo, are there any colors or fonts you would like to use or
Do you want a serif or sans serif
font or do you have no preference?
C. Are there
any pieces of corporate collateral besides the company logo you’d like complemented by the
the logo colors, are there any colors I should use or avoid?
E. Are there any
fonts you’d like incorporated other than the logo font?
F. Colors for your website
We recommend that the background on webpage’s
be white for readability and contrast.
We also recommend a three color palette, where one or more colors can be further enhanced
by making a lighter tint of it, thus giving you four or five possible colors for your
We also strongly urge you to surf the
Internet, and write down the web address ( called a URL)
of websites where you saw a color that you particularly like for your website.
6. Navigation System
Visitors to your website have to be able to
find desired information on your website,
and all pages should have the same navigation structure throughout the site.
Typically, this involves a company logo or name in the top left, major links along the left or
right edges of each page,
and a few links to important sections of the site along the bottom.
We typically put a link on the logo or company
name in the top left
so users can click there to go back to your home, or first page.
Links on the left or right edge are just as
easy to do. Links on the left are most common,
and where people expect to find them.
Links on the
right are less common, but can help make your website stand out.
Links can be
text or images, although images will make your website load much slower,
and may discourage some users with slow dial-up connections.
Where would you like your major links?
___ left ___ right ___ top
These links are derived from the chart you
marked up on the first page.
Please mark any of the following navigation features you
might want added.
extra cost) ___________
Custom Images Created
as Navigation Buttons (you need to supply the images you want used)
Please list other websites whose
navigation style visually appeals to you,
or has the type of design elements you would like to
incorporate into your website.
Please list websites that you feel are
competitors in your field.
7. Photos, graphics, animations, sound,
Our contract includes the statement that you
own the copyright to,
or have permission from the copyright owner to use any photos you supply us with.
Some online sources for royalty-free stock
Free Images (http://www.freeimages.co.uk/)
Wikicommons has a huge selection of
royalty-free items you may use.
This is by no means an exclusive list. Any photo or image you may want is available for a price
Please send these to me, with details on how and where you would like them
Please list any special image needs other than
an image or two per page,
such as a photo album type page, or a detailed list of product photos with small thumbnail images
linked to larger images.
You provide the content for your pages. Please format your
content no wider then 600, since this is usually
the display area
width. No word documents please. These bring lots of extra odd code into the site and
up the display. Please format using a simple text editor and
a common simple font for best display.
Please choose a
common simple font for best results. We can insert special fonts for small sections, but in
people prefer plain and easy to read font.
We do not proof your content! You are responsible for spelling and
We have several wonderful copywriters we work with and
can vouch for personally.
I highly recommend you at least send your final copies to one of them for those final
I am always impressed with how much better copy sounds
after a pro has worked with it.
9. What you can expect with your website
Time-wise, it is impossible to judge how long
your website will take to develop without a full consultation.
Here are a few
things to keep in mind when planning for your new website:
Photographs and graphics take longer to
download to a browser than text.
While you do not want a boring, text only website, think about a user with a slow dial-up modem
how many images you want on a webpage.
When supplying photographs or graphic images
to us, please supply them in digital form.
You may email them or burn them onto a CD.
It is vitally important to have as much
detail about your site planned before we start development.
Changing plans in the middle will cost extra, and having a vague idea of what you want can cost
and will definitely take longer to develop.
While animated graphics might be used a lot
they are usually never used outside of an advertisement
on a business website. Think about the users experience at your website
before asking for animations that do not add value to your website
Once I review your worksheet, we will get together on the phone. The first 1/2 is due at the
beggining, the second is due after you have seem the site, which we will be
reviewing together on my "test" site area online. Usually there are some adjustments and
tweaking before our final product.
The final payment is due after that and we are ready to go live. Thank you for choosing
Email us at
30 minute Consultation